Hotel Sogo, the largest hotel chain in the Philippines, is making itself an integral part of the community sports development, besides being widely known all over the country as a name synonymous with affordable quality accommodation. Its holistic support for the Caloocan Team in the Maharlika Pilipinas Basketball League (MPBL) signals the company’s institutionalized commitment to contribute actively to various community sporting endeavors.
Hotel Sogo established its very first branch in Monumento, Caloocan in 1993. Over the past three decades, it has stood as a significant landmark in the city, providing locals and travelers with unmatched hotel services. It has also become an important part of Caloocan City by helping significantly to the locality’s economic growth and general welfare. This first partnership with a sports team is symbolic of the beginnings of Hotel Sogo and its strong ties with Caloocan City.
With this alliance, the company aims to raise the profile and visibility of the team in the professional league. It also serves as a platform to discover and nurture local talents to become world-class athletes. Hotel Sogo recognizes the strength and merits of this partnership in closing the gap between the needs and the athlete’s goals of a thriving career in the sports arena.
Ms. Sue Geminiano, Hotel Sogo’s Marketing Head, explains the hotel’s dedication to sports and community development. “By supporting the Caloocan Team, we invest in the growth of local sports, foster unity and promote sportsmanship. Most important of all, we are able to highlight the values of teamwork, perseverance, and dedication, all of which are inherent values of our organization”.
Hotel Sogo has constantly strived to be significantly present in all areas of national development. By engaging in this new endeavor, the company demonstrates the importance of building relationships with the local communities and collaborating with organizations in finding ways to support the Filipino athletes to achieve their full potential.
