SOUTHEAST Asia’s leading ice cream brand, Aice Group, underscored its commitment and dedication to sports after being officially named as the Worldwide Olympic Partner and Official Ice Cream of the Philippine Olympic Team at the Paris 2024 Olympics.
Aice Group’s commitment to quality and innovation, along with its dedication to sports, underpins its role as the Official Ice Cream of the Philippine Olympic Team. Aice believes that the spirit and perseverance of these athletes will inspire the youth across the country.
“Aice will be alongside the Philippine community as we support our sports heroes in achieving their best performance in Paris. Our participation underscores our dedication and long-term commitment to advancing sports and promoting a healthy lifestyle nationwide. We stand as one with our athletes, the government, and all stakeholders in achieving our goal at the 2024 Paris Olympics,” shared Shereene Yu De Leon, brand manager of Aice Philippines.
As an ice cream company born and grown in Southeast Asia, Aice has always upheld the philosophy of ‘healthy and quality’ in providing quality, delicious, innovative, and affordable ice cream products. However, the brand faced various challenges and competition upon entering the Philippine market. But like the Filipino athletes who strive hard in the Olympics, Aice continues to innovate and improve product quality to become a winner and gain global recognition.
“We believe that all our achievements are due to the support and love of the Filipino people for Aice. Our products are loved by people in Southeast Asia and beyond, including Indonesia, Vietnam, and Thailand, and are also exported to Africa and America,” explained Shereene
To celebrate the Olympics, Aice partnered with the Philippine Sports Commission (PSC) and the National Council on Disability Affairs (NCDA) in organizing ‘Walk, Run, and Roll,’ on July 20 at the University of the Philippines Oval. This is Aice’s first fun run partnership to launch the ‘Run to Paris: Cheer for Philippine Olympians’ as it continues to adhere to promoting a healthy lifestyle for Filipino consumers.
