BRAULIO E. DUJALI, Davao Del Norte – This group of weavers from the municipality of Braulio E. Dujali surely knows how to maximize the thriving banana industry of Davao del Norte.
As the world’s fashion preferences continue to evolve, innovation has been a strategy to meet the demand for sustainable products. This is precisely what the Banana Fiber Weavers Livelihood Association (BAFWELA) did.
The sustainable fashion industry has gained significant momentum in recent years. According to the recent report by Coherent Market Insights, the global sustainable fashion market, valued at 7.8 billion dollars in 2023, is on a trajectory of rapid expansion, with projections indicating it will soar to 33.05 billion dollars by 2030. Consumers increasingly shift toward sustainable alternatives, seeking products that minimize environmental impact. The BAFWELA’s banana fiber and bayong fashion bags made from recycled plastic straps are an excellent response to this trend. Not only does it provide a biodegradable, eco-friendly, and durable alternative to synthetic materials, but it also creates livelihood opportunities for local communities. This growing market for sustainable fashion has been instrumental in BAFWELA’s success.
The beginning
The BAFWELA, established in October 2019, is a product of collaboration. What started as an initiative of Abel T. Pagatpat of B.E. Dujali’s Public Employment Service Office (PESO) has blossomed into a successful venture, especially with the support of the Department of Trade and Industry Davao Del Norte Provincial Office (DTI-Davao del Norte), through the Negosyo Center.
On December 11, 2019, the association was officially registered with the Department of Labor and Employment (DOLE), signaling the beginning of a remarkable journey addressing the growing demand for sustainable alternatives to abaca fiber.
Initially envisioned as a modest banana fiber supplier, the association quickly found its footing within the industry, with MUSA Fabric as its primary market. BAFWELA impressed Gleizl Joy Soo, the MUSA Fabric’s founder, recognizing its textiles’ quality and potential. This partnership bolstered the group’s confidence and provided steady orders, laying the groundwork for future growth.
Of challenges and determination
The association’s inception coincided with a period of profound economic struggle, where many within their community grappled with the challenge of finding sustainable livelihoods. Despite possessing expertise in banana fiber weaving, artisans faced limited opportunities for growth and recognition, prompting them to explore alternative paths to success.
Among their biggest struggles were the limited availability of weaving equipment and raw materials, a lack of business expertise, and difficulties in marketing their products beyond their locality. However, BAFWELA remained resilient.
“There were times when we thought of giving up, especially when orders were low and expenses were high,” BAFWELA vice president Angelita A. Dalisay said. “But we reminded ourselves why we started – to provide opportunities for our fellow artisans and to showcase the beauty of our craftsmanship.”
To overcome these hurdles, the association actively sought partnerships with government agencies and NGOs. With the help of DTI-Davao del Norte, they received business training, marketing assistance, and product development support. They obtained livelihood grants through DOLE to purchase additional looms and raw materials. Their perseverance paid off as they steadily grew their market and expanded their product line.
Determined to carve out a niche for themselves, the association set forth ambitious objectives. They aimed not only to revitalize traditional crafts but also to establish their municipality as a beacon of innovation and sustainability. Their vision transcended mere economic prosperity, encompassing social empowerment and the preservation of cultural heritage.
Embracing innovation
Embracing the ethos of innovation, the association embarked on a transformative journey. Leveraging their proficiency in banana fiber weaving, they reimagined the iconic bayong bag, infusing it with contemporary flair and promoting sustainability by integrating recycled materials such as plastic straps.
Significant milestones punctuated the association’s journey. Collaborations with local authorities and national agencies, including the Department of Trade and Industry and the Department of Labor and Employment, provided vital support and legitimacy, propelling their endeavors forward. Additionally, other national agencies and non-governmental organizations (NGOs) expressed keen interest in supporting their enterprises through promotional and product development programs. Witnessing the potential of their crafted bags and recognizing the broad market appeal and flexibility of their products, these entities eagerly sought to contribute to the association’s growth and success.
Moreover, a significant boost to the enterprise came from their very own municipality’s mayor, Leah Marie Moral-Romano, who served as their product ambassador. Mayor Romano passionately championed their locally made products in all available market channels, leveraging her position to promote the bayong bags as the quintessential identity of local craftsmanship. Her unwavering support and advocacy not only enhanced the visibility of the association’s products but also instilled a sense of pride and belonging within the community. Mayor Romano’s dedication further solidified the association’s position as a symbol of local ingenuity and cultural heritage, paving the way for broader recognition and success in both local and national markets.
Through perseverance and innovation, the association swiftly garnered recognition as the premier source of fashion bayong bags in the entire province of Davao del Norte. Their products, infused with a distinctive blend of tradition and modernity, captivated local audiences and garnered widespread acclaim. At every trade fair, major stakeholders eagerly sought the presence of their fashion bayong bags, proud to showcase the artistic and creative arts embodied in their craft. Now, their exceptional craftsmanship has begun attracting attention from the international market, as discerning buyers from around the globe recognize the unique allure and quality of their products.
Journey to success
The journey imparted invaluable lessons. The association gleaned the importance of resilience, adaptability, and collaboration. They realized that success transcends individual achievement, emphasizing the significance of collective effort and community support. They empowered marginalized sectors, created employment opportunities, and breathed new life into cultural heritage. One significant aspect of their impact was their partnership with the Department of Interior and Local Government (DILG) through the Bureau of Corrections, collaborating with artists from persons deprived of liberty (PDL) as suppliers for some of the components of their fashion bayong bags. This innovative collaboration not only provided meaningful work for individuals within the correctional system but also infused the products with a unique and authentic artistic flair. Additionally, they actively invited women from various barangays across their municipality to join their weaving association, providing them with a new source of income while celebrating their craftsmanship. The association’s growth became a beacon of hope for artisans and entrepreneurs, highlighting how creativity, perseverance, and collaborative efforts can empower communities and drive meaningful change for society as a whole.
BAFWELA has established itself as the leading producer of fashion bayong bags in Davao del Norte, securing long-term partnerships with local and international buyers. Through its expansion, the organization has provided sustainable income opportunities to more weavers, contributing to community livelihood. Its commitment to sustainable fashion has earned it various grants and awards, further solidifying its reputation in the industry. Additionally, BAFWELA has showcased its products at national and international trade fairs, gaining wider recognition and market reach.
DTI-Davao del Norte’s commitment
“We at DTI-Davao del Norte are steadfast in our commitment to helping BAFWELA achieve greater heights. By providing ongoing business training, marketing assistance, and product development support, we ensure that BAFWELA continues to evolve and expand its market reach. Our dedication to nurturing local enterprises underscores our mission to drive economic growth and sustainable development within the province,” DTI Davao del Norte provincial director lawyer Zerline T. Balleque said.
Looking at the future
In just a few fleeting years, the Banana Fiber Weavers Livelihood Association had surpassed expectations and redefined possibilities. From humble beginnings as a banana fiber supplier to harboring international aspirations, their journey epitomized the resilience of the human spirit and the enduring power of community-driven initiatives.
