THE PHILIPPINES boasts natural wonders that serve as the foundation of its thriving tourism industry—pristine beaches, a rich and diverse culture, and the warm, genuine hospitality of the Filipino people. As a world-class destination, and with the emergence of a new generation of travelers seeking immersive and meaningful experiences, the country stands at a pivotal moment to capitalize on its tourism potential. Now more than ever, private investments play a crucial role in fueling growth, innovation, and sustainability in the hospitality sector.
A booming tourism industry with high investment potential
In 2024, the Department of Tourism reported that the country welcomed approximately 5.95 million international visitors, generating a record-breaking PHP 760 billion in tourism revenue—marking a 119% recovery from 2019. The sector also supported 16.4 million Filipinos, accounting for 34% of total employment in the first quarter of 2025 alone. This trajectory highlights the remarkable resilience and expansion of the Philippine tourism industry.
With these strong fundamentals, Discovery Hospitality Corporation (DHC), a proudly Filipino homegrown brand, is leading the charge in shaping the future of tourism. Through high-value investments, world-class service, and a deep understanding of the local market, DHC is expanding into new and emerging destinations, attracting significant interest from private investors who recognize the profitability and charm of the local tourism industry.
Colliers’ latest projections further reinforce this opportunity, anticipating growth in upscale and luxury hotels in urban areas in 2025, alongside increased development of hotels and MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities in key tourist destinations. These factors make now the perfect time for investors to capitalize on the hospitality sector’s momentum.
Strong market demand and investment growth
DHC’s impressive performance across its portfolio—including luxury resorts, urban hotels, and lifestyle-oriented properties—demonstrates that the market is evolving and ready for high-quality, innovative, and sustainable investments. The group’s growth strategy focuses on new establishments in developing tourist hotspots, addressing the increasing demand for well-designed lodgings that blend local character with international standards.
“We have observed a rising number of private investors constructing and developing properties for tourism, which underscores strong confidence in the nation’s hospitality sector,” said Lynette Ermac, senior vice president and head of sales and operations at Discovery Hospitality. “These strategic investments not only deliver significant returns but also enhance the Philippines’ global tourism competitiveness, drive economic progress, and foster community development.”
The discovery advantage
As a premier Filipino luxury hotel and resort group beloved by both local and international travelers, Discovery Hospitality provides investors with deep industry expertise and operational excellence. The company’s comprehensive hospitality solutions—including digital marketing, revenue optimization, and curated guest experiences—reduce risks and enhance profitability, ensuring strong and sustainable performance across its portfolio.
“Beyond our reputation for exceptional service, Discovery Hospitality has cultivated an organization of industry experts across key disciplines, enabling us to remain competitive and efficient in an evolving landscape,” added Ermac.
Through strategic collaborations with leading global suppliers and technology firms, DHC integrates artificial intelligence, machine learning, and digital innovations to enhance operations and guest experiences. The company’s APAC-renowned digital marketing expertise is performance-driven, ensuring that engagement directly translates into bookings and revenue growth.
Additionally, DHC’s advanced revenue management strategy combines technological insights with human expertise, ensuring that pricing strategies remain competitive and cost-effective, maximizing value for both guests and investors.
“Ultimately, our brand’s strength is a testament to our operational excellence,” continued Ermac. “At Discovery Hospitality, our brand reputation is our brand equity. A Discovery hotel is synonymous with Filipino service excellence and premium value—an advantage we are eager to share with investors and business leaders.”
Seizing the future of hospitality investments
As the Philippine tourism sector continues its upward trajectory, Discovery Hospitality is committed to working alongside investors, developers, and property owners who share the vision of elevating Filipino hospitality on the global stage.
“Now is the best time to invest in Philippine tourism,” concluded Ermac. “The industry is growing, evolving, and attracting an increasing number of travelers seeking authentic and meaningful experiences. At Discovery Hospitality, we have the expertise to help investors maximize this extraordinary opportunity.”
With a proven track record, deep local expertise, and an unwavering commitment to excellence, Discovery Hospitality Corporation is the ideal partner for investors looking to tap into the limitless potential of the Philippine tourism and hospitality industry.
