PLDT Home, the country’s leading broadband provider, celebrated the vibrant Kadayawan Festival in Davao City with a special media event with Miss Universe Philippines 2024 Chelsea Anne Manalo. The event, held last August 17, Saturday, at Rekado Davao, formally announced Manalo as PLDT Home’s newest brand ambassador and unveiled their latest fiber plan, timed perfectly for the festivities.
“PLDT has been a constant companion throughout my Miss Universe journey,” shared Manalo, a 24-year-old tourism management graduate. “Being away from my family while traveling across the country to promote our advocacies, PLDT has allowed me to stay connected with them. It’s truly amazing how PLDT can bridge the distance, no matter where you are in the world – or the universe!”
This marked Manalo’s first official introduction as PLDT Home’s brand ambassador to the media, as confirmed by PLDT Davao Zone Head Melvin Lacuna. He emphasized the significance of Davao to PLDT, stating, “Davao holds a special place in our history”.
PLDT Smart Area Development Manager Hazel Nabatar shared further that PLDT has been serving the city since September 1938. Their inaugural telephone system in Davao witnessed the first phone call connecting Manila and Davao, considered a historic moment for communication in the Philippines.
Nabatar further highlighted the occasion by announcing PLDT Home’s Kadayawan Festival Sale, featuring their Fiber Unli All Plan. “This plan offers speeds of up to 100 mbps, making it perfect for homes with multiple devices,” she explained. “One can enjoy seamless HD streaming, productivity apps, file transfer, and more, all for just Php1,399.”
The value-for-money plan comes with an array of benefits, including unlimited entertainment with Cignal, unlimited calls to PLDT landlines and five nominated Smart or TNT numbers, and a significant PhP3,600 discount on installation. The promo is available to all Dabawenyos throughout August.
Following the media engagement, Manalo, accompanied by PLDT Home Regional Acquisition Manager Martin Valenzuela and team, visited PLDT Smart outlets and booths in Ponciano, NCCC Mall VP, and Magsaysay Park. She immersed herself in the vibrant Kadayawan Village festivities.
PLDT Home’s commitment to the festival extended beyond the event. The brand proudly awarded the “Hiyas ng PLDT” title to Jane Rose Miones, the Hiyas sa Kalambuan winner representing the Bagobo-Klata tribe in the “Hiyas ng Kadayawan” competition. This partnership between PLDT Home and Kadayawan Festival underscores the company’s dedication to connecting with communities and celebrating local culture and toruism.
