As McDonald’s Philippines takes strides in building communities that share its commitment to caring for the environment, the QSR giant held its biggest yet Tour de McDo in Iloilo City, drawing close to 400 cycling enthusiasts. The program is part of the fast-food giant’s Green & Good initiative, which aims to implement sustainable solutions in its restaurants and advocate for sustainable mobility.
“With the rise of cycling as both a means of transportation and recreation, our goal at McDonald’s was clear—be a place where cyclists can safely, and conveniently stop over for their favorite meals. More importantly, we recognize the positive impact of cycling both for the individual and for the environment. With Tour de McDo, we are able to connect with different cycling communities, and together, advocate for more Filipinos to ride,” said Adi Hernandez, McDonald’s Philippines assistant vice president for corporate relations & impact.
Tour de McDo is a multi-stage biking event in partnership with San Ride Bukas and Sikad Ta Iloilo that kicked off at McDonald’s Iloilo Business Park on Megaworld Boulevard. Cyclists pedaled through the city’s streets in two categories, the 15-kilometer route and a more challenging 30-kilometer course. It is the first Tour de McDo to be held in Visayas and the bike capital of the Philippines.
“We are thankful for the city’s support to Tour De McDo and admire the example Iloilo City has set in being truly bike-friendly—it was great to see safe, bike-friendly roads (and routes) as well as public spaces for cyclists. We hope this inspires more cities, and businesses across the country to be more bike-friendly, ” Hernandez said.
To extend the celebration throughout the month, McDonald’s Philippines brought back the successful Cyclist Meal, an exclusive McDonald’s App offer made available for all weekends of June. Perfect for post-ride meals, cyclists simply had to present the offer on the McDonald’s app to get a Cheesy Eggdesal with Sausage and a Medium McCafé Iced Coffee Original for only P99.
Tour de McDo encourages a sustainable active lifestyle with cycling routes that feature various McDonald’s Green & Good stores, that are equipped with bike-friendly solutions such as a Bike & Dine facility, so that cyclists can dine without having to worry about their bikes and bike racks that are conveniently situated for bike parking. Select stores also include Bike Repair Stations that allow cyclists to carry out basic repair and maintenance on their bikes.
Tour de McDo has already earned recognition in the advertising and marketing scene, both locally, winning at the Kidlat Awards and internationally at Spikes Asia, Asia Pacific Tambuli Awards, and at the New York Festival—underscoring the initiative’s effectiveness in promoting sustainability and fostering community engagement.
In February 2023, McDonald’s launched and held the first Tour de McDo ride in McDonald’s fifth flagship Green and Good Store in Nuvali, Laguna. This is the fast-food’s 700th store in the country, The Tour started in McDonald’s, Nuvali, and ended in McDonald’s Tagaytay De Los Reyes. The second Tour de McDo’s was held in June 2023 and attracted 100 participants in rides simultaneously held in Pampanga, Intramuros, and Tagaytay.
