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Fully Booked opens second store in Davao City

ATTENTION, Davaoeño bookworms! Get ready to enrich your reading experience as Fully Booked brings another literary haven to your city. 

The homegrown bookstore brand will open its newest store at SM Lanang Premiere in Davao City on May 10, 2024. 

This marks Fully Booked’s second location in Davao, following the success of its first branch in Abreeza Mall, which opened in May 2011, and its third in the Mindanao region, alongside the Fully Booked branch in Limketkai Center in Cagayan de Oro.

The bookstore chain has been on an expansion roll since 2023 when it opened six stores outside Metro Manila. Further expanding in areas outside the capital, Fully Booked recently opened its second store in Iloilo last March, and, now, its second store in Davao City so far this year. Within the last two years, readers in Bacolod, Bulacan, Batangas, Pampanga, and Bataan, have also been relishing the literary thrills on Fully Booked’s shelves in their localities. 

With its online store, Fully Booked Online (, as well as its strong presence in e-commerce marketplaces like Lazada, Shopee, and Tiktok Shop, bookworms all throughout the Philippines can also access the tens of thousands of titles in Fully Booked’s comprehensive selection.

“Even though they could already access our selection through mobile and online shopping, we are still constantly seeing the readers’ irreplaceable delight in discovering fresh titles on a physical shelf whenever we open a new store. As long as there are strong communities of readers in a certain city or area, we will definitely explore opportunities to open a store there,” says founder and managing director Jaime Daez.

To celebrate the opening of SM Lanang Premiere, Davao City, Fully Booked is offering exciting promos for its grand opening weekend (May 10-12. 2024).  

For a minimum single receipt purchase of Php1,500, bookworms can spin the prize wheel and get a chance to win freebies such as a free discount card, 50% off any Fully Booked branded tote bag, or other freebies. With the Fully Booked Discount Card, bookworms can get 10% off on d-coded items for a lifetime and a 20% birthday discount.

Drop by for a stroll among the aisles of shelves at Fully Booked’s newest branch in Davao City: 2F SM Lanang Premiere, J.P. Laurel Ave, Agdao, Davao City, Davao del Sur. Operating hours are from 10 a.m. to 10 p.m., Mondays to Sundays.


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