Marking its 55th year in the business, Uratex Philippines’ anniversary celebration not only brought joy to the company, its people, and supported charities but also pride to the Filipino nation.
The homegrown brand successfully beat Brazil’s Guinness World Record (GWR) for the largest Human Mattress Dominoes in its first attempt to break the prestigious title held at the SMX Convention Center Pasay City on October 22.
Thousands had witnessed the historic event live—both in-person and online—showing the nerve-wracking scene of the first person in line falling backwards with the top-selling Uratex Classic Mattress that touched the second person, thus creating a continuous domino topple until the end of the line for 14 minutes and 25 seconds.
After the Guinness World Records judge and stewards deliberated, thunderous cheers and applause from the participants and guests filled the venue, together with the virtual spectators, as the final results were announced.
“The record to beat for this attempt was 2,019. I can now confirm that team Uratex has achieved 2,355. Congratulations! You beat the World Records title, “declared Guinness World Records Senior Records Manager/Official Adjudicator Mai McMillan, who then presented the Guinness World Records certificate to Uratex Philippines Chief Executive Officer (CEO) and President Naty Cheng joined on stage by the company’s top executives and the newly introduced brand ambassadress for the Uratex Classic line, Kathryn Bernardo.
Such a figure now registered in Guinness World Records has a deeper meaning to the company’s existence. The first two numbers, 2 and 3, were derived from the year 2023, while the last two digits, 5 and 5, stood for Uratex’s 55 years of providing quality mattresses, foams, and sleep solutions to Filipinos.
Not only inching up but further surpassing the previous world record, the Philippines, via Uratex, outperformed the largest human mattress dominoes performed in Rio de Janeiro, Brazil last August 6, 2019.
“I would like to congratulate all of us for breaking the Guinness record for the largest human mattress dominoes. Uratex has always striven to be a world-class company. What a fitting way to symbolize this by being a World Record Holder,” Uratex Philippines Managing Director Peachy Medina said.
“As the leading foam manufacturing company in the country, one of the core missions and vision of Uratex is to serve the Filipino community and by beating the record, we bring honor to the Philippines on a global scale,” Uratex Philippines Executive Vice President (EVP) for Furniture and Bedding William Lee added.
This triumphant undertaking could be mainly attributed to the hardwork and dedication of all the participants chosen from a list of volunteers, which included both Uratex employees and charity representatives.
“Teamwork is what made us last for 55 years, and by collectively striving to set a world record for the largest human mattress dominoes, each individual plays a crucial role in achieving this feat,” Uratex Philippines EVP for Automotive Eddie Gallor noted.
Uratex’s GWR achievement not only has brought honor to the Philippines, but also strengthened the company’s mission to provide quality mattresses to Filipinos by donating all the 2,355 mattresses used in the iconic event to 55 charitable institutions, including shelters or homes for the elderly, women, children and adults with special needs and community hospitals from across the region.
“We looked for them just like what we did during our 40th and 50th anniversaries, wherein we gave mattresses to 40 and 50 charities, respectively. Because our donated cushions to most of them are still in good conditions, we wanted to help others, especially the underfunded organizations,” said the Mrs. Naty Cheng, CEO and President.
With this self-less act of Uratex, Lee is happy to have worked here for so many years. He said: “I am proud to belong to company with a heart. Because we know we will not be here today without the support and patronage of the Filipino people. As such, it is our core culture to give back to the community.”
While besting a world record on a bigger scale, the firm is reaching out to more people with the quality and comfort the donated beddings could provide to the beneficiaries, per Gallor.
“These mattresses symbolize the countless hours of teamwork and camaraderie that got us to where we are today. As your Sleep Specialist, we strive to ensure that every Filipino gets the best sleep possible through our high-quality products with the latest technological advancements,” Gallor pointed out.
With this new milestone, the owners expressed elation on their latest victory that made their anniversary celebration more meaningful as they embark on a new journey in the future.
According to Uratex Philippines Public Relations Director Christian Robert “Big Boy” Cheng, they did not expect it since the attempt was merely included in the program to make the occasion more fun and engaging.
“Whether we break or not the record, it’s a gathering where everyone is happy. That’s what we want to happen,” he said, while welcoming the turn of events to their favor.
For Medina, the past 55 years has been quite a journey as they endured and rose above many challenges along the way with their principled decision, great resolve, resilience, and reinvention.
“Marking a milestone is also an important pause, to wear new lenses from this new vantage point, and chart a bigger and bolder future. We will continue to strive hard to make a difference in every life that we touch,” she underscored.
Moving forward, Uratex is dedicated to launch more innovative and sustainable products that could bring ultimate comfort to every Filipino household.
“Our goal is to bring the latest mattress technological advancement from around the globe to the Philippines, ensuring that Filipinos experience the utmost in quality sleep,” Cheng stressed.
- EDITORIAL CARTOON
- InLife recognizes its top financial advisors and agency leaders
- Japanese, Pinoy pal caught with P1.56-M of weed
- Crime gang member nabbed for firearms
- PARADIGM SHIFT | Racism Is a Virus Anti-Asian Attacks and Hate Crimes On the Rise
- Screen Shots | Dispatches from Cinemalaya 2019 in Davao (second of two parts)
- Editorial Cartoon of the Day
- Old man killed in fire
- Editorial Cartoon of the Day
- Editorial Cartoon of the Day