- Christmas in the Philippines is a season rooted in traditions that span generations, creating a truly heartwarming experience. From festive family gatherings like Noche Buena to the playful exchanges of Monito/Monita, every tradition strengthens the bonds of family and friendship. Holiday gatherings nurture connections, while Simbang Gabi unites communities in spiritual reflection. Godparents, known as ninongs and ninangs, share blessings, and the sounds of joyful carolers fill the air, while traditional treats like puto bumbong and bibingka bring back cherished childhood memories.
This year, Ayala Malls Abreeza invites everyone to relive these moments of warmth and nostalgia with its “Christmas in my Home” campaign. Through this campaign, Ayala Malls celebrates the uniquely Filipino way of observing Christmas by bringing art to life, with beloved traditions woven into every corner of our spaces.
Ayala Malls collaborated with artist Robert Labayen to create a series of vibrant, colorful artworks which can be seen around the mall as decorations. These paintings beautifully depict beloved Filipino Christmas traditions such as Simbang Gabi, family and barkada get-togethers, Noche Buena, gift-giving with Ninong and Ninang, and classic Filipino Christmas delicacies. Each artwork captures the festive spirit and cultural richness of the season.
The successful execution of Christmas in my Home campaign in Ayala Malls Abreeza is made special with its partnership with the Down Syndrome Association of the Philippines (DSAPI) – Davao Branch, whose members contributed beautifully painted parol ornaments, now adorning our Christmas tree. On top of that, the powerhouse of creative teams from T’nalak Home and Amakan Designs played a pivotal role in crafting the artistic, unique mall decors that transforms every visit into a memorable holiday experience.
Adding to the festive atmosphere, Ayala Malls introduces a heartwarming holiday song titled Christmas in My Home, performed by singer Mix Fenix. This uplifting tune will play throughout the mall, welcoming shoppers and filling the air with the joyful spirit of Christmas.
This holiday season, Ayala Malls Abreeza is offering a multi-sensory lineup of experiences to make Christmas enjoyable, memorable, and relaxing. Here’s a glimpse of what’s in store:
Season of Gifting Sale (November 8 – 17) – Discover fantastic deals and exclusive discounts across a variety of stores, making holiday shopping easier and more rewarding.
SPIT Manila Live Show (November 29) – Join us for a special performance by SPIT Manila, the Philippines’ leading improv comedy group, for an evening of laughter and festive cheer.
Student Cineperks Movie Promo (October 1 – December 31) – Students can enjoy special discounts on movie tickets with a valid student ID, perfect for catching the latest films with friends this season.
BPI Scan to Win It Promo – Shoppers using their BPI credit card at Ayala Malls can participate in the Scan to Win It Promo for a chance to win exciting prizes.
From vibrant visual displays and festive music to delightful seasonal treats and entertainment, each element aims to immerse you in the warmth and spirit of a Filipino Christmas, capturing the essence of “Iba ang Pasko sa Pilipinas.”
For more details on our events, activities, and exclusive offers, visit www.ayalamalls.com and experience the holiday magic in a way that only Ayala Malls Abreeza can deliver.
Photo by Nova Mae Francas
