IN THE dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact. Even some of the most prominent global brands pose spelling challenges for Spaniards, raising the question: Which fashion brands are misspelled the most?
Interested in brand recognition, JOOR utilized the online analytics tool Ahrefs to establish the most misspelled global fashion brand names.
|
Ranking |
Brand name |
Commonly misspelled online as |
Global average number of times misspelled online (per month) |
|
1 |
Adidas |
Addidas Addias |
556,000 |
|
2 |
Chanel |
Channel |
408,700 |
|
3 |
Swarovski |
Swaroski |
85,300 |
|
4 |
Louis Vuitton |
Louis vitton Luis vuitton |
78,700 |
|
5 |
Versace |
Versache Versage |
64,500 |
|
6 |
Jacquemus |
Jaquemus Jacquemis |
42,350 |
|
7 |
Asics |
Ascis Ascics |
37,400 |
|
8 |
Christian Dior |
Cristian dior Christan dior |
30,300 |
|
9 |
Moncler |
Monclair Monclear Monclare |
25,500 |
|
10 |
Bottega Veneta |
Botega Botegga Bottega venetta |
25,100 |
|
11 |
Tommy Hilfiger |
Tommy hillfiger Tommy hillfigure |
23,400 |
|
12 |
Lacoste |
La coste Locaste |
19,400 |
|
13 |
Tag Heuer |
Tag huer |
17,500 |
|
14 |
Vivienne Westwood |
Vivian Westwood Vivien westwood |
16,600 |
|
15 |
Dolce and Gabbana |
Dolce gabana |
16,000 |
Please see the full data set, here.
JOOR found that German sports brand, Adidas, is the most misspelt fashion brand on the internet, with an average of 556,000 online misspellings per month. Despite being Europe’s largest sportswear brand, many struggle with the spelling – common search variations for Adidas include ‘Addidas’ (487,000 monthly searches) and ‘Addias’ (48,000 monthly searches).
In second place is luxury French brand Chanel, with an average of 408,700 inaccurate online searches a month. JOOR discovered that those searching for Chanel are typically misspelling it as ‘Channel’ (402,000 monthly searches) and ‘Chanell’ (6,700 monthly searches).
Swarovski is in third position with an average 85,300 monthly spelling mistakes. The Austrian jewelry giant has often been misspelled as ‘Swaroski’ (61,000 monthly searches) and ‘Swarvoski’ (16,000 monthly searches).
Other brands in the study include Moschino (14,150 misspelled monthly searches), Calvin Klein (11,800) and Cartier (11,000).
