AS THE Filipinos’ longest and most-awaited holiday arrives, Home Credit Philippines (HCPH), the country’s leading consumer finance company, reveals the top commodities customers, via Home Credit, availed during the 2023 holiday season: mobile phones and tablets, home appliances, TV and electronics, and computers.
Driven by its The Great 0% Festival, HCPH recorded impressive holiday sales last year, reaching PHP16.3 billion during the fourth quarter, 32% of Home Credit’s total sales in 2023, showcasing the significant spending habits of Filipinos during the holiday season. December alone accounted for PhP7.3 billion in sales, underscoring the last-minute shopping rush as consumers purchased gifts for themselves and their loved ones.
The most in-demand categories during the 2023 holiday season were mobile phones and tablets, home appliances, televisions and electronics, and computers. Mobile phones and tablets were leading the charge, comprising 53% of the total sales at PHP8.6 billion, with top brands such as Apple, Samsung, OPPO, Vivo, Honor, and Xiaomi dominating the market.
Home appliances followed closely, accounting for 15% of total sales, with brands like Panasonic, Condura, Samsung, LG, and Fujidenzo being the most popular. In the televisions and electronics category, TCL, Samsung, LG, Skyworth, and Sony stood out as the top-performing brands.
“At Home Credit, we recognize our role as a reliable partner in helping Filipinos achieve their aspirations. This is why we launched The Great 0% Festival last year, to enable them to enjoy a wide array of products through flexible installment plans with no interest—aligning with our campaign tagline, ‘Laban lang, para sa life goals.’ Our 2023 sales figures reflect how Filipinos embrace the holiday spirit by giving gifts to loved ones and rewarding themselves for their hard work throughout the year,” Puneet Suneja, HCPH chief sales officer, said.
Home Credit’s 2024 holiday season
As the Filipinos’ longest and most-awaited holiday, Christmas is usually the season where most are excited to shop for gifts to show their love for family and friends, while also rewarding themselves. In keeping with this festive spirit, HCPH is looking at a significant increase in sales, projecting a 25% surge from last year’s PHP 16 billion.
This anticipated growth is driven by strong demand for key items available through HCPH financing during the holidays. Apart from its best-selling commodities, the company is also looking at furniture, e-bikes, sporting goods, department store merchandise, and motorcycle units as drivers of this increase. The company’s forecast is based on a sales report, which showed remarkable performance in these categories from October to December last year.
Todo Pasko with Home Credit
As Filipinos’ trusted lifestyle partner, HCPH is ready to spread more festive cheer this holiday season. With the anticipated shopping rush, HCPH will once again offers exciting holiday deals and flexible installment plans, ranging from six to 24 months through its partner stores. Shoppers can enjoy 0% interest deals for a wide range of products, while eligible customers will have the option of no downpayment.
These deals will make it easier for Filipinos to purchase gifts for loved ones and dream items to reward themselves, be it mobile phones/tablets, home appliances, televisions/electronics, computers, furniture, e-bikes, sporting goods, and many more.
With over 15,000 partner stores in 75 provinces nationwide, HCPH ensures that these offers are widely accessible, with only one valid ID as a requirement and a one-minute approval process. This allows more Filipinos to enjoy the convenience of affordable financing for their holiday purchases.
“Many Filipinos face the challenge of getting by day-to-day, often living paycheck to paycheck. This holiday season, we want to make it easier for everyone to enjoy this festive time of the year and more meaningful by providing incredible offers and flexible deals. This way, Filipinos can fully embrace the spirit of giving—whether to themselves or their loved ones—and make this season truly ‘Todo Pasko,‘” Suneja concluded.
Stay tuned for exciting updates on Home Credit’s amazing offers and deals this holiday season!
