MANILA — Today, Spotify expands its video podcasting capabilities to existing and aspiring content creators in over 180 global markets, including the Philippines. The latest feature underscores Spotify’s investment in the video format, empowering creators to reach new global audiences and interact with their fans in new ways.
Through Anchor, Spotify’s free podcast creation tool, creators can leverage the latest video format to connect with their fans in a deeper way. Spotify users can watch their favorite creators via the video background-play feature, switching between active watching (with video in the foreground) and passive listening (with video in the background) — all for free.
“Video podcasts have unlocked a new way to help our audiences feel na mas connected sila sa amin. Whether they’re listening on audio-only, or watching the video, or even toggling between the two, our listeners feel that they are in the rooms kasama kami, and this new medium has given us yet another creative outlet to reveal more about ourselves.” Jim and Saab, Creators behind Spotify Exclusive Wake Up With Jim & Saab.