SM CARES, SM Supermalls’ corporate social responsibility arm, in partnership with the Philippine Commission on Women (PCW) and the United Nations Population Fund (UNFPA), kicked off the 18-Day Campaign to End Violence Against Women (VAW). The campaign aims to raise awareness and act against VAW.
The ceremonial lighting of the SM Mall of Asia globe signaled the start of the campaign, which runs from November 25 to December 12. The theme for this year’s campaign is “VAW Bigyang Wakas, Ngayon na ang Oras!” (End VAW, Now is the Time!).
PCW chairperson Ermelita Valdeavilla emphasized the importance of the campaign in advocating for women’s rights and promoting gender equality. UNFPA Country Representative Dr. Leila Joudane highlighted the need for increased efforts to prevent and address VAW, particularly in light of the rising number of cases.
SM Cares reaffirmed its commitment to creating safe and inclusive spaces for all. The company will support the campaign through various initiatives, including awareness campaigns and partnerships with relevant organizations.
By joining forces, SM, PCW, and UNFPA aim to make a significant impact in the fight against VAW and empower survivors.
SM Cares, UNFPA and PCW’s main corporate partner in the campaign, strongly commits to championing this cause by ensuring it is effectively realized in all its businesses. “Our malls are all-inclusive and safe spaces, where everyone is welcome. There is no place for violence against women and their children,” Atty. Pearly Turley, Senior Assistant Vice President for Corporate Compliance Group and Program Director for Women of SM Cares, emphasized.
