Based on PSA XI’s 2024 Functional Literacy, Education and Mass Media Survey (FLEMMS), printed materials exposure rates, such as newspapers, dominated at 65.4% in 2019 and plummeted to 33.4% last year as online/digital newspapers grew at a high 52.9%.
Magazines and other printed media went from 74.6% to 52.4%, while posters dropped from
68.7% down to 52.5%, respectively, for the same period.
Radio’s exposure rate declined by 14.5% points from 78.4% in 2019 to 63.9% in 2024. The same can be said for television, which fell from 95.8% to 81.91%, and movies (cinema, DVD players) from 68.8% to 64.9%.
Digital platforms emerged in 2024, where video streaming sat at 64.6% and music streaming at 62.3%, including e-commerce platforms (39.4%) and government services and financial transactions (33.8%).
Internet use, particularly social media, reached a high of 77.5% in 2024 compared to the 66.3% in 2019. However, online use for work or research declined last year to 51.3% from 56.4% in 2019.
Davao Region’s proportion of households with cellular phones registered at 82.7%, with landline being the lowest at 6.9%. Additionally, mobile broadband topped household subscriptions at 33.1%, followed by movie streaming services (25.2%), and video streaming services (19.2%)
