MANILA – PUBLiCUS Asia Inc., the country’s leading political consultancy firm specializing in strategic communications and public opinion research, among others, addresses recent concerns surrounding its latest report – Auditus. The Auditus, an independent and non-commissioned social media report, utilizes a top-tier social media listening tool to analyze engagement and sentiment data of select 2025 Senatorial candidates.
Recent allegations questioning Auditus’s authenticity and reliability have surfaced, labeling the report as potentially fake. PUBLiCUS Asia Inc. firmly asserts that Auditus employs robust methodologies and utilizes trusted tools like Meltwater to ensure the accuracy and credibility of all data analyzed. Each piece of information undergoes rigorous processing and verification procedures before being included in any publication or report.
The social media reports provide a comprehensive analysis of key factors influencing audience engagement and perception of selected candidates. These reports leverage reliable data to offer actionable insights into:
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Mentions: Measuring candidate awareness based on the volume and reach of discussions.
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Engagements: Analyzing how audiences interact—through comments, shares, and discussions—to gauge their level of interest and involvement.
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Sentiment Analysis: Assessing whether public perception is positive, negative, or neutral, providing a clearer picture of voter sentiment.
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Key Messages and Topics: Identifying the main drivers of audience engagement, and helping candidates understand which issues resonate most.
Since its inception in November 2024, Auditus has developed a data-driven Social Media Guide to support candidates’ communication teams in crafting effective engagement strategies. This guide helps teams refine their messaging and maximize their reach among targeted audiences. (See Figure 1).
Fig. 1 – Auditus Social Media Guide
Social media measurement is a vital component of modern elections, providing valuable insights into how the public perceives candidates. As engagement on digital platforms continues to influence voter sentiment, Auditus serves as a key resource in understanding electoral dynamics, most especially in the digital arena.
Auditus is free and made to guide candidates and campaign teams on what worked in a given period. It is one of the latest CSR of the firm.
PUBLiCUS Asia Inc. remains committed to transparency and accuracy in all its research endeavors. It reaffirms its dedication to providing stakeholders with credible insights that shape informed public discourse.
