THERE are many challenges and misconceptions that carinderias or small eatery businesses often face. Some customers may think carinderias are crowded with limited seats and improper ventilation, while others may feel that they are not always appealing, visually or ambience-wise. Another challenge is that potential customers may find it difficult to locate them and not know the food they offer
But, Pepsi, one of the top soda brands in the world, is changing all that with the Pepsiterya campaign – a coined term that combines Pepsi and cafeteria to signify a unique dining experience that will power up carinderias and small businesses to offer a fresh twist to everyday Pinoy dining experience.
Empowering local communities is an integral part of PepsiCo’s pep+ agenda. This campaign reflects Pepsi’s dedication to uplifting the carinderias that play a vital role in Davao’s local economy and culture.
Through Pepsiterya, carinderias will enjoy an exciting upgrade, from ambience to comfortable dining that highlights delectable Mindanao cuisines that are perfectly paired with Pepsi drink.
To ensure that the carinderia is visually appealing and social media-friendly, pulse fans and Pepsi graffiti will be strewn all over to encourage customers to take pictures and post about the carinderia on their social media accounts. Complementing this are colorful dining accessories and the refreshing and delicious taste of Pepsi to stimulate their senses and further enhance their appetite.
