MAYA maintained its dominant rank as the Philippines’ leading fintech ecosystem with a strong performance across deposits, loans, and customer engagement in the first quarter of 2025.
As the company continues its momentum in the year 2025, Maya recorded a total 6.8 million bank customers with an 88% year on year increase. The performance reinforced its position as the most adopted banking platform as well as 1.8 million borrowers with a 99% increase year-on-year driven by strong credit demand and AI powered digital lending.
Maya also recorded P44-B deposit balance (49% YoY increase) and disbursedP120-B in loans as of March 2025.
“All in all, Maya is not just growing. It’s doing so responsibly with strong fundamentals in both deposit and credit performance,” Danny Yu, PLDT chief finance and risk officer, said in an online briefing on May 15.
In 2024, Maya achieved significant milestones and continues to drive financial inclusion as the largest market share in card acquiring and QRPH with a record of over 5.4 million bank customers.
Maya’s growth is also attributed to deep engagement with its partners and by expanding its platform in lifestyle, entertainment, and insurance.
Strategic collaborations to enhance customers’ experiences were partnering with the Philippine Airlines (PAL mini app within Maya), Singlife and Pepsi-Cola Products Philippines Inc. (PCPPI). This also includes partnership with GMA and ABS-CBN studios for Pinoy Big Brother celebrity collab edition to achieve a three time increase in viewership.
In addition, approximately 200,000 credit cards have been issued since its launch in September 2024.
