JUICY Cologne launched its ‘Light Up, Shine Empowerment’ event on March 22 at Abreeza Ayala Malls, featuring Filipino celebrity and singer Belle Mariano to feature its newest anthem on self-acceptance and discovery.
In its second visit after Cebu City, this event celebrates empowerment, loving yourself, and embracing your own unique qualities with joy.
“We want to send the message across about positivity, confidence, self-growth, and embracing your journey through ups and downs,” Brand manager Raessy Angeles said in an interview on March 22.
Angeles shared that the reception in Cebu was very positive, where online posts reached Davaoeños and requested them to host the grand event in Davao City. She also said there is no lineup of cities to visit yet.
She added that they wanted to push the ‘Light Up, Shine’ song by Belle Mariano to convey the message on social media of one’s self to shine brightly and redefine who you are.
The song has also been Juicy Cologne’s advocacy, where they mounted outreach events, incorporated empowerment, and helped schools. The company has mini ambassadors aside from Belle Mariano, who are also encouraged to promote each of their advocacies.
“Yun talaga yung values ni Juicy Cologne ever since na we empower them to make a difference in their own little ways with the help of the brand,” Angeles said.
