TOGETHER with dealers, Harley-Davidson® presented the premiere of the movie “The Bikeriders” on June 15, 2024, at SM Mall of Asia. In addition to the exclusive screening, the Harley-Davidson Heritage 114 Classic was displayed for event attendees to view.
“The Bikeriders,” which follows the rise of a midwestern American motorcycle club set in the 1960s as seen through the lives of its members and their families, was released theatrically on June 19, 2024, for the wider audience.
The event was attended by Harley Owners Group (H.O.G) community members from the Manila Chapter along with celebrities and influencers.
As part of this activity, the H.O.G community rode together to the event location in Bay City, Pasay. This Harley-Davidson motorcycle convoy was not only a gathering event between community members but also a form of solidarity that shows the cohesiveness and strong spirit of brotherhood among Harley-Davidson riders.
“Together with our dealers, we are thrilled to host the exclusive premiere of ‘The Bikeriders’ movie in the Philippines. Through the movie, Harley-Davidson hits the big screen, allowing the brand to connect with consumers that go beyond our riding community as the film sheds light on Harley-Davidson’s rich heritage and culture of motorcycle clubs from the past. We look forward to more collaborations with our partners, as we bring more engaging and immersive brand experiences to our riders in the Philippines,” said Dimitris Raptis, Harley-Davidson Asia Pacific vice president.
