AFTER being marked as non-essential during the COVID-19 Pandemic, the beauty industry is among the businesses that have been hardly hit by the pandemic. During the imposed community quarantines, salon stylists and spa attendants at Hair and Nails Beauty Salon took to gardening to aid their livelihood in what they call their leanest time since they opened.
Seeing his mother, Evelyn Congson, being so fond of gardening, Buddy found this as a solution. “Even before the pandemic, my mother had been into gardening, and so I practically saw this as an opportunity for my staff to stay afloat during the community quarantines. This was when we opened My Garden Co,” shares Buddy. “Fortunately, plantitos and plantitas became a trend and we survived selling plants online.
The staff at Hairs and Nails repotted the plants and delivered them to their buyers who ordered online. “At first we only sold plants, gradually we started selling gardening starter kits and even gardening soil.”
A year after the hard lockdowns, the number of employees at Hairs and Nails went from 30 to 10. “Gradually, our employees decided to explore other possibilities outside of the salon. Some pursued micro enterprises while others looked for different jobs. Those who stayed with us are our regulars and we do our best to stay afloat so that we can help each other.”
During the Modified General Community Quarantine (MGCQ), the beauty establishments were allowed to accommodate 30% of their overall capacity. “However, our clients are not really coming in because of fear from contracting the virus,” says Buddy. “Still, we call our clients and inform them about our promos and we make sure that we do not overcharge.”
To respond to the fears of their clients, the salon adhered to strict protocols and decided to open their space for exclusive sessions. Buddy quips that “If you look at our salon, we have become more like an indoor garden because of the plants that we have raised during the pandemic. It’s funny and yet it is lucrative because our clients have also become plantitas too!”
Currently, aside from making available their regular salon services, Hairs and Nails started drives for downtown Davao to foster the feeling of community among locals, gathering the pre-loved items and setting it outside the salon so that passersby who might need it can get it for free.
“The pandemic has taught us that we need to be kinder to each other. I’m sure that a lot of entrepreneurs are not anymore just thinking about our profits but we also have in mind our employees who have helped us grow our business through the years,” says Buddy.