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Cebu Pacific Marks 20 Years in Hong Kong with Tribute to OFWs

Hong Kong Cebu Pacific celebrated the 20th anniversary of its Hong Kong office by paying tribute to overseas Filipino workers (OFWs), recognizing their invaluable contributions to the airline’s growth and the nation’s progress.

As part of the celebration, CEB presented its Values Awards to five exceptional OFWs who embody the airline’s values of Integrity, Service, Trust, Courage, and the Best of Filipino Spirit. It was the first time the award, traditionally given to CEB employees, was extended to the public.

“OFWs have been with us from the very beginning. They’re not only our most loyal customers but also a part of the Cebu Pacific family,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer. “This tribute is our way of thanking them for the big roles they play in our journey and our nation’s progress.”

The awards were presented during Gawad Parangal Para sa Bagong Bayani, hosted by Philippine Alliance—the largest Filipino community in Hong Kong. Held on June 15, the event served as a fitting culmination of this year’s Migrant Workers’ Day celebration.

Each awardee received a plaque of recognition and a complimentary CEB international roundtrip ticket.

“Being recognized for our efforts gives us a deep sense of pride,” said Dante Berido, Philippine Alliance Chairman. “It means a lot to be seen, valued, and celebrated—not just as workers, but as people who make a difference.”

As part of its long-term commitment to OFWs, CEB continues to invest in dedicated initiatives such as the upcoming OFW Processing Center at Mactan-Cebu International Airport (MCIA), as well as ongoing collaborations with the Department of Migrant Workers (DMW) and partner non-government organizations (NGOs).

The airline also recently launched Juan Flight Closer to Home, a campaign offering aviation engineering roles and full relocation support for OFWs looking to return and rebuild their careers in the Philippines.

With a network spanning 37 domestic and 26 international destinations across Asia, Australia, and the Middle East, CEB continues to connect Filipinos to home and to opportunities around the world.

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