Digital travel platform Agoda shares the top five Filipino Gen Z travel trends, revealing a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences. The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in the Philippines with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways.
- TikTok inspiration: Social media is the new travel guide
Filipino Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. While Millennials lean on friends and family as their preferred source of recommendations, Gen Z is scrolling through TikTok (22%) as well as travel blogs and vlogs (17%) to discover their next adventure. Despite the digital influence, personal recommendations from friends and family remain a close second (21%), proving that word-of-mouth still holds sway in the Philippines.
- Spontaneous spirit: Last-minute bookings on the rise
In a world where plans can change in an instant, Filipino Gen Z embraces the thrill of last-minute travel more than any other generation. One in seven Gen Z book accommodations less than a week in advance, outpacing Millennials, Gen X, and Boomers. Flights follow suit, with one in eight Gen Z travelers making bookings at the eleventh hour, showcasing their penchant for spontaneity.
- Traveling in tandem: Partnered adventures take the lead
For Gen Z in the Philippines, travel is a shared experience, with 40% preferring to explore the world with a partner. Group trips with friends and family vacations also rank high, highlighting the importance of connection and companionship in their journeys. Millennials, on the other hand, prioritize family trips, reflecting a generational shift in travel dynamics.
- Cost-conscious journeys: Spending habits align across generations
Budget-friendly stays remain a priority for Filipino Gen Z travelers. This keeps Gen Z travelers on the same page as Millennials, with both generations preferring to keep accommodation costs under USD 50 per person per night, with Gen Z more inclined to do so (57%) than their Millennial counterparts (47%). Meanwhile, 31% of Gen Z plan to spend between USD 51-100 per person per night compared to 40% of Millennials. This trend underscores a shared commitment to affordable travel without compromising on experiences.
- Wanderlust unites: The desire to travel transcends generations
Despite differing preferences in where different generations find travel inspiration, when they book their travels, and who they go with, the desire to explore the world is universal. More than half of Gen Z and nearly half of Millennials plan to embark on 1-3 trips this year, while about a third are aiming for 4-6 adventures. This shared wanderlust bridges generational gaps, proving that the love for travel knows no bounds.
Michael Hwang, Country Director for the Philippines at Agoda shared, “Filipino Gen Z travelers are demonstrating a strong appetite for discovery, with a preference for spontaneity, and affordable yet meaningful travel experiences. These behaviors are reinforcing Gen Z travelers’ need for flexibility and digital-first experiences, and we at Agoda are happy to offer the best deals on accommodations, flights and activities for this new generation of travelers.”
With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers endless possibilities for Gen Z travelers to explore the world. Discover the best deals on Agoda’s mobile app and start planning your next adventure today. Visit Agoda.com for more information.
