For beneficiaries in Luzon, Visayas and Mindanao, Christmas came early as the Senate Spouses Foundation Inc. (SSFI), supported by SM, conducted its annual “Christmas in November” project in these three regions.
Now on its 26th year, the first leg of the annual “Christmas in November” activity, kicked off in SM City Clark on November 7, 2024 where children from indigenous communities in Pampanga were treated to a meal, followed by an early holiday shopping at the SM Store. The day ended with the children enjoying a carousel ride in SM City Clark.
Spearheaded by Mark Lapid, son of Senator Lito Lapid and General Manager of Tourism Infrastructure and Enterprise Zone Authority, and supported by Mrs. Nancy Dela Rosa, wife of Senator Ronald “Bato” Dela Rosa; Ms. Maricel Tulfo, daughter of Senator Raffy Tulfo; and Social Welfare Undersecretary Emmeline Aglipay, the SSFI also provided social services via the Senate Assist caravan stationed at SM City Clark.
SSFI President Love Marie Escudero, wife of Senate President Francis Escudero led the Cebu delegation on November 17 assisted by Mrs. Kathryna Pimentel, wife of Senator Koko Pimentel; Mrs. Nancy Dela Rosa, and Ms. Maricel Tulfo.
The Cebu delegation hosted children beneficiaries afflicted with cancer and other chronic diseases under the care of the Kythe Foundation. These beneficiaries were treated to an early Christmas shopping at the SM Store and had an opportunity to meet mascots at the SM Seaside Mall in Cebu. Alongside, the SSFI extended medical assistance and social services through the Senate Assist caravan.
The third and final leg of the “Christmas in November” project for the year, was held in SM Lanang Davao on November 27, with Mrs. Nancy Dela Rosa, leading the delegation.
Beneficiaries from the TATAG IP Students Foundation enjoyed their lunch with the SSFI after shopping at the SM Store. There was also a whole day Senate Assist helpdesk at the SMX in SM Lanang.
SM has been a staunch supporter of the SSFI’s Christmas in November for more than two decades. SM has always believed in the power of community and the importance of supporting meaningful initiatives that make a difference in the lives of individuals and families.
