THE DEPARTMENT of Tourism XI, in collaboration with the Philippine Retirement Authority, the Tourism Infrastructure and Enterprise Zone Authority, City Government of Davao, Cebu Pacific Air, Philippine Airlines, and private sector partners, successfully conducted a back-to-back tourism roadshow in Sydney (October 1) and Melbourne (October 3).
The roadshow brought together Australian travel and tour operators, representatives from various sectors, and members of the Filipino and Dabawenyo communities in Australia for business-to-business networking opportunities.
“This roadshow aims to capitalize on the growing Philippines-Australia relationship, fostering stronger connections and inspiring more Australians to explore Davao’s diverse beauty,” said DOT XI regional director Tanya Rabat-Tan.
Australian visitor numbers to the Philippines have significantly increased, reflecting the country’s rising popularity as a world-class destination. According to the Australian Bureau of Statistics, arrivals surged from 112,500 in 2022 to 233,170 in 2023. The Department of Tourism reports that Australians are now the fifth-largest source market for Philippine tourism, spending an average of 13 nights in the country, exploring the islands and indulging in local cuisine.
“We are expanding our offerings beyond the traditional sun, sea, and sand to encompass wellness and health, MICE, adventure, diving, Halal, cultural, and culinary experiences – all of which are prominent features of Davao Region,” stated Philippine Consul General in Australia Maria Lourdes Salcedo.
The Philippines has garnered significant attention from Australian travelers seeking affordable yet unforgettable holiday experiences. A recent article in News.com.au (News Corp Australia) highlighted how rising costs in other popular Southeast Asian destinations are driving Australians towards the Philippines.
Philippines-based airlines are also expanding their reach in Australia. Cebu Pacific Air, which currently operates five weekly flights to Sydney and three weekly flights to Melbourne, will increase its services before the year’s end.
During the Australian roadshow, Director Tan was invited by SBS, an Australian multicultural broadcasting organization, to promote Davao Region to their audience.
