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How 2 Gen Z founders built the PH’s highest-growing hustle platform

WHEN A new app’s servers crash twice in its first week, it’s usually a crisis. For Serbiz, it was
validation. The superapp for odd jobs and side hustles gained 15,000 users within days of
launch, making the founders hold maintenance to handle volume as Filipinos rushed to join the platform.

Serbiz as Top 3 in Business Charts (PH) in January 2025

This surge wasn’t just about numbers—it revealed a crucial gap in the Philippine digital
economy. Within its first month, Serbiz climbed to #3 in the App Store’s business category,
surpassing established players

The founders’ vision gained early validation beyond user growth. They realized they needed
instant capital. Before launch, they raised ₱1 million in less than a month through their own
pop-up market with Globe Telecom—achieved without traditional venture capital funding.

Meet Serbiz, the superapp for odd requests and side hustles. In Serbiz, there are two user profiles
you can switch to at any time depending on your current needs: A Lister when you need help and a
Hustler when you need to earn.

As a Lister, you can request help for your errands. Imagine you need someone to line up for
you, find yourself an item, pet-sit your dog for the weekend, get your survey respondents, a DJ for
your event—whatever you need.

Serbiz Pop-Up Market

Switch to Hustler to earn by applying and getting hired to do requests and monetizing your own capabilities like putting up crochet stuffed toys for orders.

Behind this rapid success are two women tech founders from De La Salle University Manila:
Iyana Argañoza (22, CEO) and Aliex Heart Po (21, COO).

Aliexandra Heart Po, COO
Iyana Arganoza, CEO

Their journey from university students to tech entrepreneurs began with firsthand experience of market inefficiencies. The founders said they lived both sides of the problem and that the struggle to earn through odd jobs while simultaneously needing help for specific tasks showed existing platforms weren’t serving these basic needs.

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