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Cebu Pacific unveils new campaign

CEBU PACIFIC Air, together with the Department of Tourism, officially launched its latest “Discover Juan by Juan” campaign last June 10 at the Discovery Samal in the Island Garden City of Samal in Davao del Norte. 

“The Philippines weaves a tapestry of love stories with each thread representing a unique thread of our national identity. This love finds its voice in the Love the Philippines campaign, a celebration that makes our country remarkable,” said DOT assistant secretary Gissela Marie Quisumbing. 

DOT ASec Gissela Marie Quisumbing

Quisumbing acknowledged Cebu Pacific’s routes as “important links that allow tourists to see, experience, and explore our love stories across Philippine destinations”.

The airline, with hubs in Manila, Cebu, Iloilo, Clark, and Davao, currently flies to more than 60 domestic routes with more than 2,500 domestic flights, and to 14 countries in Asia, Australia, and the Middle East. 

“Discover Juan by Juan allows every Juan to explore The Philippines’ treasure trove of adventure, cultural, culinary, historical, and natural wonders. With Cebu Pacific’s signature affordable fares and extensive domestic network, more Juans can now fly to these destinations any time of the year,” said the airline’s chief marketing and customer experience, Candice Iyog. 

CEB chief marketing and customer experience Candice Iyog

Since 2004, Cebu Pacific has blazed the trail in offering Piso Sale, as well as the highly anticipated CEB Super Pass and their regular seat sales that afford “every Juan the opportunity to explore the Philippines,” Iyog shared during her presentation. 

To kickstart the campaign, Cebu Pacific brought back its seat sale from June 10 to 13, where passengers were able to book flights to select destinations for as low as one peso. 

Cebu Pacific also invited various publications (Scout Magazine, Nylon Manila, Preen, Cosmopolitan,, Vogue Philippines), media, content creators, and key opinion leaders from Manila, Cebu, and Davao during the campaign launch.


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