The prescribed official campaign period for those running for senators has not yet started. But giant billboards and guesting in television talk shows and similar programs indicate that the campaigning is already in full swing. Thirty seconder advertisements introducing the aspirants for the Senate in both radio and television have been dominating the airwaves and the boob tubes for months as well. These ads not only present the person of the candidates but also their advocacies and their supposedly ideal characteristics that make them deserving to become senators of the republic. The only difference is that the word “vote” is not yet included in any of the existing campaign vehicles.