WITH ITS intentional and carefully curated furniture collection, Casa Selma charmed Davaoeños as the brand embodies a sense of thoughtfulness through its collection designs.
The Pop-Up event opened its doors on June 7 at the Visitor Center of Azuela Cove, Davao City, and runs until June 10.
The event was graced by the Filipino designer and founder Vito Selma, whose designs focus on nature’s riches and vibrancy.
A company based in Cebu, also considered the furniture capital of the Philippines, makes the eponymous brand more credible and interesting to the market.
Casa Selma, as a firm believer in good design, creates thoughtfully curated pieces inspired by their collaborations. They continually pride their products for a cause, as 5% of their profits go to the chosen collaborator’s foundation or organization they want to support.
Their recent furniture collaboration with Sarah Lahbati, which is also exhibited in their pop-up, has inspired a story that projects life by the sea.
Project manager Isabella Perez said the sense of connection to mother nature and calmness is what the collection is all about.
“The designs are basically inspired by waves, especially the patterns, and textures, even our stonecast. It is also more of an outdoor style,” Perez said.
Perez added that major materials used from their recent collection were quite diverse and sustainable, from wood, stonecast, rattan, among others.
The brand also collaborated with Ellen Adarna last 2022 in developing carefully curated essential oils.
Having had clients in Mindanao, Misch Chiu-Bacungan, Casa Selma’s marketing head, said it’s the best time to showcase the brand in Davao, as it’s one of the places considered a melting pot for trade, business, and diversity of culture.
“We’ve had a very good two years run, we had a lot of clients all over the country, and we think this is really the best time to introduce the brand to Davao, as it is one of the major hubs in Mindanao,” Bacungan said.
She also highlighted that a lot of their pieces could be used both indoors and outdoors, and allows people to appreciate the versatility of having special nooks in their comfortable homes.
Positioning itself as approachable for all, interested clients may purchase an order through their official website at https://casaselma.ph/.
Meanwhile, Archipelago, one of Vito Selma’s brands as well, is a materials library focused on design and procurement, anything that a client needs in making a space.
Also sharing in the pop-up space were Cebu-based seaside fashion, Paraiso Swimwear, and Bezza Wear clothing.
The pop-up will also accommodate a three-day private viewing event with specific time slots, and have the opportunity to work closely with Vito and the team.
