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App ramps up digital campaign 

TO achieve its goal of bringing digital banking services to 3.5 million clients by June 2022, konek2CARD of the CARD MRI Banking Group launches several campaigns starting the fourth quarter of 2021.

konek2CARD, a mobile banking application that allows CARD MRI clients to do their banking transactions safely and more conveniently at home, first achieved its milestone on June 28, 2021, when it reached one million konek2CARD registrations. Now, it aims to achieve 3.5 million registered users by the end of the year. 

“For the final quarter of 2021, konek2CARD’s push for increasing our users is fueled by our goal of bringing safer transaction options for our clients. With different variants of COVID-19 emerging in the country, we want to improve our service delivery for our clients and bring our financial services at the palm of their hands,” CARD SME Bank President and CEO and konek2CARD Champion Cynthia B. Baldeo shared as to why konek2CARD strives to increase its users before the year ends. 

Specifically, the organization aims to lessen their clients’ inconvenience when it comes to doing their financial transactions by encouraging konek2CARD agent-mediated transactions instead of heading to CARD’s offices and Branch-Lite Units. These konek2CARD agents are accredited by CARD MRI and can be found within the clients’ communities. 

Another part of the improvement of CARD’s digital financial transactions is the launching and campaigning of konek2CARD Plus or kPlus. This improved version of konek2CARD allows the clients of CARD, Inc. (A Microfinance NGO), CARD Bank, CARD SME Bank, and CARD MRI RIZAL BANK to use a single mobile banking application to simplify transactions. 

Identifying specific targets

Although accessible nationwide, konek2CARD still needs to widen its reach in some parts of the country to bring its services closer to its clients; thus, CARD MRI has identified specific locations on which they plan to campaign and encourage the use of konek2CARD. These are Baguio, La Union, Candon, Vigan, Laoag, Aparri, Bicol, and Cebu. 

Programs and Awards

To entice its clients to use konek2CARD for safer transactions, konek2CARD launched several campaigns and contests that will last until December 2021.

konek2CARD will recognize its top performing agents monthly and quarterly. The contest will run from September to November 2021.

For centers, the “Center Level App Challenge” encourages 100% of its members to use konek2CARD. The first 14 centers per institution to reach 100% konek2CARD membership will receive cash prizes and limited-edition items from their respective institutions. Account Officers handling top performing centers will also receive prizes. Centers may race to 100% konek2CARD center membership until December 2021.

 

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