AYALA Malls Abreeza was named the winner of a Gold Stevie® Award in the Art, Entertainment & Public – Art Event category in The 18th Annual International Business Awards® today.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2021 IBAs received entries from organizations in 63 nations and territories.
As the ongoing COVID-19 crisis will prevent winners from receiving their awards on stage during a traditional gala IBA banquet, winners will be celebrated instead during a virtual ceremony on Wednesday, 8 December.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories covering management, marketing, communications, creative, customer service, human resources, corporate social responsibility, and many more. This year’s competition also featured a number of categories to recognize organizations’ and individuals’ responses to the COVID-19 pandemic.
Abreeza won in the Art, Entertainment & Public – Art Event category for Real Estate. Abreeza’s winning entry focused on The Good Vibes Project, an initiative which seeks to bring good vibes to customers during the pandemic by giving different areas of the mall a vibrant refresh.
Titled “Ayala Malls Abreeza’s The Good Vibes Project: Bringing Bright Colors to Bleak Times,” the entry detailed the success of the project’s first outing: a massive floor mural taking up almost 7,000 square feet at the Roof Garden. Launched in the summer of 2021, the work painted by the team of young Davaoeña artist Resa Embutin featured bright colors, whimsical illustrations, and uplifting quotes that inspired visitors to keep going despite challenges. Through this initiative, Abreeza was able to revitalize their Roof Garden, and at the same time impart good vibes to customers that they then spread outward through photos and videos shared on social media.
Since then, Abreeza has launched other efforts under the Good Vibes umbrella; namely, the #AbreezaLovesU heartwork painted by Embutin and Ralph Gepte and the surprise comeback of the Abreeza fountain during Kadayawan week.
“This fundamentally simple idea really has a lot to commend [in] it,” one Stevie Awards judge said of the project. “It’s a bright, uplifting and fundamentally human response to the pandemic and the associated problems of lockdown: depression, loneliness, mental illness.” Another judge called it “a big, bold concept that was executed with flair and style.”
Stevie Award winners were determined by the average scores of more than 260 executives worldwide who participated in the judging process from June through early August.
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
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