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Spreading cheers with SM Bears of Joy

SM Supermalls Davao turns over hundreds of Bears of Joy to City Social Welfare and Development Office (CSWDO) yesterday, Jan. 7. 

SM City Davao and SM Lanang Premier aim to gift 500 masked bears to children under the care of the facilities operated by CSWDO. These plush toys were donated by shoppers after purchasing a pair of Bears of Joy worth P200.

The Bears of Joy is an annual project of SM Cares, SM Supermalls, and Toy Kingdom to encourage shoppers to share the holiday season’s joy with children in need. In 2020, SM Cares honors the bravery and selflessness of Covid-19 frontliners. 

All SMiles. SM Lanang Premier mall manager Lester R. Tantoco officially turns over Bears of Joy to the mall’s partner, City Social Welfare and Development Office (CSWDO).


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