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Alaska Fortified IRONKIDS goes virtual on its 10th Anniversary

ONE of the most anticipated kids triathlon events, Alaska Fortified IRONKIDS, adapts to the times as it introduces an all-digital running program for its 10th year anniversary, amid the pandemic.

The registration started August 10 at IRONKIDSphil.com/KEEPFITATHOME, and the program took off August 15, covering all weekends until October 25.

“It’s time we bring Alaska Fortified IRONKIDS to new heights, and at the same time adapt our current situation right now,” shares Princess Galura, General Manager for Sunrise Events, Inc. a part of the IRONMAN Group.

“Having an all-digital run program means we are able to bring the race to more kids, ranging from 4 to 16 years old, either beginners or trained runners. This is a good opportunity for the kids to jump start their journey to a healthier lifestyle, even without going outside. For the existing IRONKIDS,it’s a good program to continue their development in the sport,” she added.

Alaska Fortified IRONKIDS Virtual Run Program will have a 10-weekend run date. This gives the kids a chance to start slow, train, build up, and beat their own records in a 3-month period. With the support of Alaska Fortified, the kids can get fully prepared for each race with the strength they need and deserve.

“We are grateful to be pioneering this first all-digital run program of IRONKIDS, with Sunrise Events. It has always been the vision of Alaska to be able to provide nutrition to kids with the support of an active lifestyle platform like Ironkids,” shares Harvey Uong, Managing Director of Alaska Milk Corporation.

Over the years, Alaska Fortified has been fueling hundreds of kids to kickoff and continue their journey to a healthier lifestyle. Alaska IRONKIDS has always been a stepping stone for young kids who wish to give running a shot for a healthier lifestyle, and those who aspire to pursue longer distances and professional races in the future.

Taking his year’s race further, Pinoy pride triathlon champion, August Benedicto, together with global triathlon Aussie champs Dimity Lee Duke and Tim Reed, will be sharing their expertise and insights to help the kids train.

The 3-month journey began with registration on August 10 at IRONKIDSphil.com/KEEPFITATHOME, and continues until October 23. Kids between 6 to 14, may register for 1KM, 1.5KM, 2KM or 3KM run, and will be clustered per age group. Participants may register per race, or in discounted packaged rates for 5 events and 10 events.

Participants will be given the weekend to complete the distance they registered for. Then participants will have to log their best times on a specific link provided. There will be a choice of how and where the kids may run. If equipped with VR tools, kids may run and submit necessary results. Participants may use a treadmill, or may do

an actual run within their location, provided it is aligned to their local government’s rules and regulations on quarantine.

Leaderboard will be published after every weekend.

Providing support for our participants, Sunrise Events, Inc., in partnership with Alaska Fortified, is publishing weekly webisodes all about training and fitness, carefully crafted by the Filipino Ironwoman, Alaska Fortified IRONKIDS race director, Coach Ani de Leon- Brown.

Coach Ani de Leon-Brown will be teaching our kids easy exercise routines in the morning on August 22 and October 3, as well as IRONKIDS training tips for swimming and running on September 5 and October 17, respectively.

The triathlete champs and participants will also be joining the webisodes. August Benedicto and Sam Betten will be talking about run training on September 26 and October 10; and Dimity Lee Duke to talk about biking on September 19.

On August 29, nutritionists, together with Alaska Fortified, will be talking about the importance of nutrition and milk during breakfast.

These webisodes will be housed in the Alaska Fortified IRONKIDS Facebook and Youtube pages.

Apart from the webisodes, there will be weekly live sessions on Alaska Fortified IRONKIDS Facebook page talking about various topics about adjusting to the new normal and everything to help the parents and kids to cope, and maintain healthy living.

On August 14, a triathlon family will talk about home workouts, while on October 2, activities for families in the new normal.

There will also be topics on homeschooling and kids’ nutrition on August 28 and September 25, respectively.

Members of the Alaska Aces team will be joining a live session to talk about starting sports at a young age on September 11; and on October 16, join Princess Galura of Sunrise Events, Inc., as we take the ride down memory lane to celebrate the 10th anniversary of Alaska Fortified IRONKIDS and talk about the future or kids races.

These sessions will be hosted by Ironman mainstays, Chiqui Reyes and Dexter Santos.

For more information, you may visit the Alaska Fortified IRONKIDS Website IRONKIDSphil.com/KEEPFITATHOME, stay tuned on facebook.com/IRONKIDSphil and follow us on Instagram @IRONKIDSphil. (PR)

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